YouTube star Lilly Singh, who is also an actress, comedian and rapper and goes by the alias
iiSuperwomanii on Youtube, launched the #GirlLove Rafiki Bracelet in 2016, an accessory piece with ME to WE for her birthday. The #GirlLove Rafiki Bracelet is her way of continuing #GirlLove, her social media campaign encouraging women to stop the girl-on-girl hate and start spreading the love. Every time somebody purchases a #GirlLove Rafiki Bracelet, the proceeds will help provide a girl in Kenya with access to primary school education.