So many of us are guilty of color discrimination when we were younger or maybe even at present, although it may seem like harmless when we were young, as we grow up, we do realize the intensity of it. We are definitely not born with this discrimination so where did it originate? Well, some say it originates back to when we were colonized, as it was usually lighter skinned people colonizing the darker skinned, it has been engraved that maybe that's how the world is supposed to be, while that is completely false, we still carry on that belief at the back of our heads till today.
Some countries are trying to get rid of this discrimination by slowing getting more dark skinned representation into the advertisement industry and other industries as well, where they can be seen as role models, and hopefully as people see them in advertisements or films where they will get a lot of exposure, the general idea of beauty and superiority of color will gradually change. However a few countries like the Philippines, India and many others are hardly progressing from this discrimination, we can see this by the amount of bleaching creams being sold out to the markets.
We have all heard about the infamous “Fair and Lovely” that continues to grow in its advertisement of discrimination. A lot of these bleaching creams continue to live with this notion that dark is not so desirable or beautiful, they live on that notion in order to grow their own industry, harming the confidence and engraving the minds of the young with self doubt and bringing down their self esteem. That is just one negative aspect to point out in the whole list, it is also dangerous in some cases as some of the skin lightening or skin bleaching creams sometimes contain ingredients like hydroquinone, mercury, tretinoin or serotonin. These products can cause bacterial infections, skin diseases or even cancer which can potentially harm the consumer.
Discrimination of color is seen especially in the media, which feeds the public with these deteriorating ideas in the first place. When you do watch Miss India or Miss world or even Miss universe, how many people of color do you see there? In the films that we watch, especially in India, we hardly see any brown skinned individuals, if we do, the lighter skinned outnumber them by a huge ratio. It doesn't end there , take a look at most of the industries that we see, on television, advertisements, magazines etc. this will encourage you to look at these industries in a different way and encourage a change. On the other hand, if equal representation was given to all individuals regardless of their color, no one would resort to fairness creams as a way to look beautiful or handsome.